Giving Ecosia an "Ethiscore" of 11, in contrast to Google (5.5) and Microsoft Bing (6.5), Ethical Consumer found Ecosia to be superior to the other search engine companies it looked at, but marked it down in seven categories for its relationship with Microsoft (the lowest scorer in those categories). Īn article in Ethical Consumer examined Ecosia and its relation to it search provider, Bing. " donating 80 percent of its ad revenue, the search engine has raised almost $3 million for reforestation projects since its founding in December 2009". B Lab, the organisation which certifies B Corporations based on areas such as employment, community issues, and the environment, said that as of August 2021: The company's B-Impact Score was 113.4 on a scale from 0 to 200, an improvement over 20 scores of around 98. Wolfgang Oels, chief operating officer of Ecosia, speaking at the KlimaAfterWork event in 2022Įcosia has been a certified B Corporation since April 2014. To protect this area, the organizers drew up and financed plans with timber companies and local communities. Until December 2010, Ecosia's funds went to a WWF Germany program that protected Juruena National Park in the Amazon basin. Over time, Ecosia has supported various tree-planting programs. History Įcosia was launched on 7 December 2009 to coincide with UN climate talks in Copenhagen. Plans call for 80% of the company's profits to go to Ecosia's global reforestation projects. Cards produced by TreeCard are made of British cherry wood instead of the customary plastics found in most other debit cards. It planned to launch a new debit card in 2021, in partnership with Mastercard. In October 2020, Ecosia announced it had bought a 20% stake in the debit card company TreeCard. In April 2021, Ecosia handled 0.4% of European search requests, behind DuckDuckGo's 0.5%, Bing's 2.9%, and Google's 93.2%. In March 2021, the 82-person company spent only €73,000 on servers and software, compared to €381,000 on personnel costs. Ĭooperation between Ecosia and Microsoft benefits both companies: Microsoft receives income from Ecosia, which presumably takes customers away from Google, and Ecosia can keep its investment in infrastructure small through the use of Bing's existing implementation. The €789,113 expenditure for March 2021 amounted to 80% of that month's would-be profits. Kroll told Handelsblatt he's not allowed to reveal the exact percentage. When someone clicks on an ad in Ecosia, Microsoft earns money, according to Kroll, but Ecosia gets a large portion of the sales. Users entering a keyword in Ecosia essentially see the same results as via Bing, including the ads. In a May 2021 Handelsblatt article, example figures from March showed revenues of €1,969,440, while the largest expenditure was "trees" at €789,113, ahead of the second-largest expenditure, operating costs, at €543,425. As a result, Kroll and Ecosia co-owner Tim Schumacher gave up their right to sell Ecosia or take any profits out of the company. In October 2018, founder Christian Kroll announced he had given some of his shares to the Purpose Foundation. Business model Ĭhristian Kroll, founder of Ecosia, in 2019Įcosia uses 80% of its profits (47.1% of its income) from advertising revenue to support tree-planting projects. Īs of November 2021, Ecosia users conducted over 10,000 searches every minute. The company states in its privacy policy that it does not create personal profiles based on search history or use external tracking tools like Google Analytics. Searches are encrypted (presumably with standard HTTPS) and not stored permanently, nor is data sold to third-party advertisers. In 2018, Ecosia committed to becoming a privacy-friendly search engine. Advertisements provided by Microsoft Advertising appear alongside search results, and in 2022 Ecosia stated that it earns "a few cents" on every click of an ad, as well as a portion of the price of a purchase made through an affiliate link. Įcosia's search results have been provided by Bing since 2017. Advertisements were delivered by Yahoo! as part of a revenue sharing agreement with the company. Ecosia website showing tree counter, June 2022Īt launch, the search engine provided a combination of search results from Yahoo! and technologies from Microsoft Bing and Wikipedia.
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